Hilary A. Reed | Professional Speaker
Hilary is a versatile speaker with the knowledge, energy and passion needed to engage your audience. Topics range from strategic marketing to branding, digital strategies, change management, interactive workshops, and more.
Proven Strategies to Create Fiercely Loyal Members
Recent Gallup polls suggest that “Consumers will give more money to those businesses they feel emotionally connected to, and will continue to ignore or even oppose those that provide them no value.” Learn the strategies behind customizing, personalizing and humanizing your products and communications to optimize member loyalty.
Strategic Planning -
Beyond the Basics
Ways to Assure Your Plan Will Take Your Credit Union to the Next Level
In today’s competitive and ever-changing marketplace, it’s more important than ever to have a solid strategic direction, monitor results, and adjust your goals annually. In this intensive, information-packed workshop, you'll tackle some of the most intriguing topics of the year and get a comprehensive overview of some of the key issues you'll need to be thinking about for your strategic planning.
Create, Cultivate & Optimize: Creating a Smart Content Marketing Strategy
This session will help you build the perfect content marketing strategy for engaging both your target audience as well as search engines – helping you generate better ROI by improving search engine rankings and ultimately creating more engaged members.
The Bigger Picture: How to Develop a Strategic Marketing Plan
Expectations have never been higher for the marketing professional to deliver a roadmap that integrates with your organization’s strategic plan. Learn how to develop the perfect strategic plan with the ability to chart your marketing ROI and ROO every step of the way.
5 Relationship Rules You Can Apply to Your Member Engagement Strategy
Similar to how engaged couples deepen their relationship over time, engaged members have a deeper share of wallet with your credit union, which over time equals bigger profits and organic growth for your organization. Learn how you can apply traditional relationship rules to your member engagement strategy.
Social Engagement Trends: Emoji, Tweet, Snap, #Yolo
Examining how organizations are using social tools to engage their customers and their employees. Reviewing the ins and outs, advantages and disadvantages of using trendy social tools like Periscope, Snapchat, Instagram, Vine, Pinterest, Kik, Tumblr and more.
10 Ways to Improve Your Business Development
We’ll share proactive strategies for successful business development, including how to avoid many of the typical frustrations that come with this ambiguous sales role within the organization.
Effective Design Techniques That Will Make You a Pro Designer Overnight
Ever been designing an image and thought, “I wish I had the skills to make this look amazing!” Learn how to design the essential elements of marketing such as digital images, PPC ads, banners, social media posts, flyers, emails and more.
Got Millennials? Do’s and Don’ts of Attracting Millennial Members
Millennials represent a sizable market for financial products. But because of their relative youth and other factors, millennials tend not to be naturally drawn to financial products, and engaging them can be a considerable challenge. To attract millennials, you need to keenly understand who they are, their attitudes, their perceptions and behaviors surrounding personal finance, and their communication preferences. Understanding their unique circumstances can help you tailor your acquisition strategy accordingly.
Fundamentals of an Integrated Marketing Approach
Learn how by using an integrated marketing approach you can help move members along the customer lifecycle from awareness to brand advocate and ultimately drive revenue.
Email Marketing Optimization: Engagement Matters
Personalization and humanization are more important than ever when it comes to optimizing your email marketing. Learn how to keep your company's emails out of the spam folder while improving your open rate and CTR.
Advanced Branding Workshop
Do you need to tell a more compelling story about your credit union, products or services? Are you struggling to unlock new inspiration, or gain a deeper understanding of what makes your brand so special? We invite you to roll up your sleeves, take the much‐needed time to reflect and self-discover, and tackle your strategic branding challenges in a single breakthrough workshop with us as your guide. We’ll work to discover the genuine, authentic soul of your brand, and help you explore, analyze and achieve consensus on the elements of your brand that you need the most help defining and communicating.
Using Storytelling to Strengthen Your Brand
We will share examples of how storytelling was used to make campaigns and brands successful and how you can leverage your story to strengthen your own brand.
Inspire Change: How to Create a Cultural Transformation that Inspires
This session will explain how you can use internal communications to communicate your brand, boost employee engagement, and build a culture that supports your brand, drives results, attracts quality employees, and continues to evolve.